Five Steps to Authority

We’ve always revered authority. It was a privilege once reserved for academics, scientists, and top executives in organization. Appearing in the Harvard Business Review will always be a career-validating achievement. At the same time, free...

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Voice of Authority

“Freeze! This is the police! You’re under arrest! On your knees! Put your hands on top of your head!” We know the scene too well. Some police officer has finally cornered a suspect...

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Authority Marketing A Go-To Tool For Any Situation

There are basically four ways that you or I find new customers: You find them by interrupting their life. You find them by networking. They find you by referral. They find you by...

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Authority Is Not the New Leading

The dot-com bust is a great example of “leading” companies that went under. There were so many. Authority is a different strategy altogether. Authority is the antidote to leading if your company is...

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Building an Authority Website

There’s huge value in a company establishing itself as an authority.  The company’s website plays a crucial role in building your authority. Authority websites have six qualities: Educational content worth sharing with others...

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What is Reputation?

Everyone has a reputation. Every organization has a reputation. GE is known for innovation, Swiss bankers for their privacy, and Southwest Airlines for low fares. In fact, people often use that phrase, “XYZ...

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