Managing Employee Brands

In the late 1990s, Don Peppers and Martha Rogers introduced the concept of “mass customization” in their landmark book, The One to One Future. Their premise was to create systems that combine the cost efficiencies...

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Four Roles In Making Your Brand Its Own Media

“Brands are media” is a nebulous term. It’s like saying, “We should find synergies.” Everybody in the room nods their heads and gives the thumbs up — and then have no idea what...

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The Anti-Creativity Checklist

Below is “The Anti-Creativty Checklist” from Youngme Moon, author of  Different: Escaping the Competitive Herd. It appeared in the Monday Morning Memo by Roy H. Williams. Definitely worth sharing. 1.     Play it safe Listen to...

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Fraternal Twins: Key Messages and Content

Key messages and content are fraternal twins born at the same time to the same marketing plan yet different in their appeal.  We’ve always used key messages in the PR business, whereas content...

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What’s in a Name?

Naming is the initial, and often an important, part of the marketing process. Coming up with cool, unique name will not guarantee the success of your business. On the flip side, a poor...

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Avoid Start-Up False Starts

Launching a company is fraught with enough dangers, like finding customers, outsmarting competitors, and achieving profitability. It is easy to make public relations and marketing mistakes amid the pressure. Here are some of...

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