Art of the Apology

Sometimes we do dumb things because we’re not perfect. Admitting a mistake is never easy. Perhaps that is why so many people fumble the apology. A well-known case in Nashville centered around Walt...

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Brandjacking: 4 Ways to Respond

Your company is in the middle of a crisis. You wake up to find that someone has created a Facebook group with a name that references your CEO in unflattering terms. Does your...

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Responding to Viral Video Nightmares

In the past few years several public figures have been reprimanded for comments that were caught on video. Helen Thomas and Shirley Sherrod are two that come to mind. The difference was that...

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