Every company needs a social media use policy

Clients often ask how they should get into social media. They’re thinking about if and how social media can impact their bottom line. The first place they should look is inside their organization...

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Using Tools to Measure Social Media Success

Which social media metrics are most important and can use online tools to measure them? Social Opportunity This is probably the easiest category to measure. This is where you count your fans, followers,...

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How to Integrate Social Media in Your Company

What do we write about? Will anybody read it? How will we know if social media is working? These are valid questions for any company considering social media as part of its marketing...

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Social Media Security Risks for Businesses

The first security risk that social media poses for your business is being ignorant that there are risks. Since you’re reading this post, you’re probably acutely aware that taking a wrong step in...

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Six Approaches to Writing for Social Media

Social media is an online publishing revolution. Anyone can launch a blog or Twitter feed in the next five minutes. There is little doubt social media is here to stay and will continue...

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Managing Multiple Twitter Accounts

As anyone with more than one Twitter account knows, signing in and out of Twitter.com with different logins and passwords is a hassle. Fortunately, plenty of developers have created their own Twitter clients...

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